Video game platform secures further funding from Mercia

Specialist technology investor Mercia Fund Management has invested a six-figure sum into GENBA Digital, the Warwick-based developer of a digital supply chain service.

GENBA Digital provides a suite of services to bridge the gap between the publishers and re-sellers of video games.

Henley-in-Arden headquartered Mercia first invested in the company in August 2016, which supported the commercial progression of its product.

The new £400,000 injection will allow GENBA to hire nine staff and further develop the platform.

Claire Ralley, chief executive and co-founder of GENBA, said: “We are delighted to have completed a further round of funding with Mercia Fund Management, it’s great to find an investor who shares the strategic vision of GENBA and is willing to go the extra mile to make it happen.

“We have seen unparalleled year on year growth and are determined to push even harder in the evolution of our journey.”

Mike Hayes, investment director and head of digital entertainment at Mercia Fund Management, added that GENBA is a “strong investment opportunity”.

“We are looking forward to supporting the company as we continue to diversify our digital and digital entertainment investment portfolio.”