FRP Corporate Finance’s Reading and London teams advised the shareholders of BrightCloud on its sale to technology-based communications services provider Gamma Communications.

BrightCloud is a specialist provider of contact centre and customer experience (CX) technology. The FRP corporate finance team, led by partner James Mines, director Ed Shurville-Darlington, and senior manager Madhavi Morjaria, supported BrightCloud throughout the sale process.  

James Mines, partner at FRP Corporate Finance, said: “This represents an exciting deal in the CX and CCaaS space and I expect M&A in this area will increase in the future. CX and CCaaS are fast-growing markets and becoming key components to delivering strategic objectives and growth for organisations. 

“Leading CX technology providers like BrightCloud, who have over 15 years of experience in this field, bring the expertise to harness the power and capability of CX and CCaaS, which is why Gamma see this as a strategic acquisition to acquire the capability in this area.”

This deal enhances Gamma’s contact centre as a service (CCaaS) and CX capabilities, bringing it closer to its goal of becoming a leading managed service provider for European businesses seeking to modernise their communications infrastructure. BrightCloud also deepens Gamma’s strategic partnership with Cisco.

Keystone Law (legal) and DSA (tax) provided additional advice to the sellers. Bird & Bird (legal) and RSM (financial due diligence) acted for Gamma.

Jason Osmond, chairman of the BrightCloud Group, added: “The team at FRP really understood our objectives, the BrightCloud business and its market, and it was thanks to this that we were able to deliver a strong outcome and a deal with such a great alignment between the two businesses. 

“With Gamma, there is a strong cultural and strategic fit – the addition of our solutions and our team’s expertise will accelerate growth for the combined business, while enabling it to expand BrightCloud’s reach.”