Nottingham firm Esendex set to test new Google technology

Nottingham telecommunications company Esendex has been selected by Google to support its development of a new generation of mobile technology so advanced that most companies using it won’t need mobile apps.

The system is being rolled out on Android phones from early 2018 and is being hailed as a huge leap forward in smartphone technology. For example, when a customer books their local taxi, they won’t just get a message to say it’s on its way, but a map, potentially a photograph of the driver and even the opportunity to change the journey, all through text message.Esendex says the new technology should help eradicate fraud, phishing and spam texts. The firm says it will soon allow people to pay securely through text message, make and amend bookings and speak to customer service teams instantly, without the need for a phone call.For companies that want to improve their customer relations, they will be able to send tailored messages about a product the customer likes, with pictures or videos, purchase options, availability nearby and the ability to speak to the customer directly via text.

The new messaging system is called Rich Communication Services (RCS). Esendex is one of just a select few companies in Britain to be accepted onto Google’s Early Access Programme to develop RCS.

Esendex chief executive Geoff Love said: “We are extremely excited and humbled to have been accepted on to Google’s EarlyAccess Program. Our team of expert developers are busy working away to create what is set to be Esendex’s most revolutionary product to date; RCS.”