How Games Workshop grew to become more profitable than Google

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How Games Workshop grew to become more profitable than Google

Tabletop gaming, based on a mix of science fiction and fantasy worlds, has seen sales surge during lockdown

It started in a small flat in west London, with three friends selling board games and a fanzine via mail order; now Games Workshop is worth more than Marks & Spencer and Asos and is more profitable than Google.

This week the Nottingham-based company, which produces the Warhammer fantasy role-playing brand, announced all of its workers would get a £5,000 bonus after sales and profits surged during the pandemic.

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