Sheffield software company boosts ecommerce retailer plans for growth

Andrew James, an ecommerce retailer which designs and distributes kitchenware products, commissioned Sheffield-based Microsoft ERP systems specialist Azzure IT to provide and manage new software to ensure a single, integrated system to cope with the demands of a diverse clientele, growing business and a continually expanding product range.

The retailer sells over 750 niche kitchen and home products, and Neil Warren, systems manager at Andrew James, said: “Andrew James now sells to customers worldwide, and has recently expanded to two new locations in the UK.

“We were previously using ad-hoc IT systems. It became increasingly apparent that we needed an updated, integrated system that could improve visibility of customer demand requirements and to increase overall efficiency.

“We were impressed by both the Microsoft Dynamics NAV and CRM system proposed and Azzure IT’s understanding of our business and their enthusiasm and support.

“We’re confident that choosing a Microsoft product means our system is futureproofed due to ongoing investment and improvements from Microsoft.

“The software is very user friendly and intuitive which means the wholesale change we are implementing will be easy for our team to get to grips with.

“We hope investing in the latest technology will mean further growth, efficiency and success for the company.”

Craig Such, managing director at Azzure IT, added: “Microsoft Dynamics NAV has exactly the range of functionality that businesses like Andrew James need.

“The system can manage everything from warehouse and manufacturing organisations to costing and supply chain. It makes everything much simpler and more efficient and reduces the chance of human error.

“Andrew James can now be confident that it has the right system to support its future growth and development plans.”