Sunderland transforms city centre with digital tech street games

This summer, Sunderland city centre will host some much-loved family games with a distinctly modern twist. Sunderland BID has installed four street games in both Market Square and Keel Square, adding a playful element to these areas during the summer months. The games visitors can enjoy playing Twister, Bullseye, Snakes and Ladders, and Hopscotch, enhanced by the latest digital technology.

The games will be available to play until 07 September and are presented as giant vinyls, with any necessary items available through the free Sunderland Experience app, utilising digital rather than physical assets.

This innovative approach will allow many youngsters to experience these traditional favourites for the first time, while providing a nostalgic trip down memory lane for adults.

Sharon Appleby, Chief Executive of Sunderland BID, said: “All of these games have been a huge part of the childhood for so many people so we imagine that lots of adults will love the opportunity to introduce them to the younger generation. We’ve combined some really traditional favourites with digital technology to ensure that they offer a really exciting experience for everyone. They will not only brighten up this outside areas but because they involve physical activity, they’re also a great way for people to get some exercise.”