Middlesbrough firm Salesfire eyes US expansion after securing £3M investment

A Teesside-based company is setting its sights on the US market, with plans to create 50 new positions following a successful investment round that raised £3 million.

SaaS platform Salesfire secured £2 million from Mercia Equity Finance, a part of the Northern Powerhouse Investment Fund, as part of a larger funding effort totaling £3.05 million. This infusion of capital will drive the expansion of Salesfire’s product portfolio, as well as strengthen the company’s fundamental workplace values, which have been instrumental in its previous achievements.

Founded in 2017 by Rich Himsworth, Salesfire boasts a client roster of over 650 businesses, including notable names like Moss Bros, Sports Shoes, and Hamleys. Operating from its Alvert Road headquarters, with annual revenues surpassing £2 million, Salesfire is now poised to double its workforce and has its sights set on a rapid expansion into the US market in the coming year.

CEO Rich Himsworth said: “We have established a strong operational foundation in the UK, and we’re pleased that our funding partners share our vision for Salesfire’s potential and the global appeal of our products. As marketers worldwide seek innovative ways to thrive in a challenging retail landscape, optimizing their marketing expenditure is more crucial than ever for online stores.”