Manchester augmented reality firm secures £15K start-up loan

A Manchester-based augmented reality company is putting together a range of new experiences after securing a £15,000 start-up loan.

Digital Pop-Ups was founded by Milenne Tanganelli, who launched the company last year, to help businesses adopt AR and VR technologies so they could create more exposure, generate awareness and engage more fully with their audiences.

Milenne and her team of associates and partners are now working with a number of clients to develop products that enhance visitor ad customer experiences at events, exhibitions and tradeshows.

“Having worked in digital media for over a decade, I’ve developed a real passion for AR and the opportunity to create dynamic and precise content for clients,” she said. “Many people will associate VR and AR with gaming and leisure but Digital Pop-Ups is taking its benefits much further, enabling businesses and service providers to explore AR as a more relevant and immediate level of communication that has enormous potential to engage audiences in new and exciting ways.”

Chris Hutchison, head of lending at GC Business Finance, said: “Milenne came to us with an impeccable track record in digital development and a real passion to put her experience to use for a purpose. In an age of information overload, it has never been more important to create messaging that can really cut through that noise and educate people, something that Digital Pop-Ups puts at the heart of their business development.”

Milenne concluded that the start-up loan from GC Business Finance has “really enabled me to fast-track my plans for the business”.