Manchester tech firm Bidooh wins South Korea contract

A Manchester-based real-time advertising platform is set to run 10,000 digital screens in South Korea, after  signing a deal with DBDB Labs.

Bidooh’s automated platform allows advertisers to accurately measure who has viewed each message and to adjust their plan, in real-time, accordingly. And because ads can be published in minutes, with no minimum spend or media commitment, the platform can be used by anyone from local businesses to international brands.

The company has now signed a deal with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea. The 10,000 screens will be rolled out over a period of three years.

Currently 2,000 screens in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed.

The deal follows the successful trial of a screen currently live in a corporate office in Seoul, which uses facial analysis technology to provide targeted, real-time advertising. The screens will be installed in book stores, corporate offices and shopping centres across South Korea.

Abdul Alim, co-founder and CEO, said: “We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe.

“The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”