Ex-Microsoft execs invest in Manchester startup Zaptic

Zaptic has completed a seven-figure investment round. The Manchester firm offers a ‘process cloud’ solution that simplifies the management and execution of frontline operations.

Contributors to the round included a selection of global tech investors, such as Nicholas Beggruen, dubbed ‘the homeless billionaire’; Hank Vigil, partner of Acequia Capital; and Charlie Songhurst, partner of Katana Capital. Vigil and Songhurst are both former senior executives for Microsoft.

Zaptic founder and CEO Richard Milnes told TechCity News that: “We couldn’t be more excited to have investors with such experience and belief in our mission and to be in a position where we can just focus on building a product which solves problems for our customers.”

Founded in Manchester in 2015, Zaptic has grown a team of engineers and system architects and, post-investment, it will continue expanding its staff count.

The firm enables its clients, which operate predominantly in the consumer goods and retail industry, to schedule and assign activities to specific team members and locations. Team members then receive action alerts and are guided through of frontline processes.

With Zaptic brands are improving customer experience from the inside-out. It’s website says that “Zaptic is the friendly productivity and collaboration solution for the frontline workforce.”