Marketing analytics firm secures six-figure investment

Ruler Analytics, a Liverpool-based marketing analytics and call tracking provider has secured a six-figure funding package.

The firm has reported a 500 per cent growth in the last six months which has led to a “significant” equity boost from investor business AXM Venture Capital.

Founded in 2012 by Ian Leadbetter and business partner Daniel Reilly, the business received venture capital from the North-West Fund European Investment Bank in December 2015.

Daniel Reilly commented: “The follow on funding is another significant six-figure investment that will help us to stay on trajectory for consistent high growth and turnover in our first complete financial year of more than £1m.”

He added: “Our growth has been at 600 per cent since January of this year and we are increasing that month-on-month with our commitment to innovation, reliability and low pricing.”

Ruler Analytics will use the funding to support its pipeline of new business by expanding its team in the North West, and support further product development. It has ambitions to triple in size within the next two years.

Rupert Wingate-Saul, investment director at AXM Venture Capital, said: “The Ruler team has a strong track record of delivering value for their clients. When looking for investments we like to find solutions that will become part of their clients’ daily workflow. We believe the Ruler Analytics platform will achieve this goal.”