Birmingham Royal Ballet launches virtual reality programme to expand performances’ accessibility
A pioneering “virtual stage” launched by Birmingham Royal Ballet will use immersive technology to help those unable to go to the theatre, including the elderly and children, to enjoy and access their shows for the first time.
The project uses virtual and augmented reality to create performances and immersive experiences that can be seen by audiences who may otherwise be unable to attend. The Virtual Stage – a tech-focused project featuring content developed in collaboration with Canon and RiVR, funded by Bloomberg Philanthropies that explores the many different ways that AR, VR, 3D mapping and Motion – includes an augmented reality recreation of the elaborate set for the Nutcracker in which viewers can walk around and “pick up” objects.
Leading up to the opening night in November, a variety of augmented reality (AR) elements will be strategically positioned throughout Birmingham city centre. These digital objects can be seamlessly observed within the physical environment when utilizing smart devices like smartphones or tablets.
Additionally, a VR documentary highlighting the Nutcracker, crafted by the developer RiVR, is scheduled to be showcased in specialised schools and disseminated through a network of neurodiversity programs. Furthermore, Freefall, the ballet company comprising talented dancers with learning disabilities, has designed its very own immersive VR experience.
Carlos Acosta, Director of Birmingham Royal Ballet said: ‘I am absolutely thrilled that we have launched Birmingham Royal Ballet’s Virtual Stage, becoming one of the first ballet companies in the world to embrace immersive technology and unlock the potential it holds. I am particularly excited about the possibilities this work has for reaching younger and new audiences across the globe, bringing them up close to classical ballet in a way that, until recently, has not been possible. Virtual Stage is another example of BRB’s commitment to pushing boundaries and keeping ballet fresh and relevant for future generations in this digital age. Thank you to Bloomberg Philanthropies for making this happen as part of the Digital Accelerator Programme’