Intercity selected as IT partner to turn Edgbaston cricket stadium into “world-class” tech-enabled venue

IT services provider, Intercity Technology, has announced a new partnership with Edgbaston Stadium & Warwickshire County Cricket Club, teaming up to support Edgbaston’s “ambitious” regeneration plans and to help them achieve their vision of becoming a “world-class” tech-enabled stadium.

As the official IT partner, Intercity will bring its diverse portfolio of managed IT solutions and award-winning customer service to create a mixed-use development that aims to benefit both cricket fans and the West Midlands community and economy.

Craig Flindall, Chief Operating Officer at Edgbaston Stadium, said: “When planning for the future of Edgbaston Stadium, technology needs to be right at the forefront, so we’re working with Intercity to see how we can develop our digital platforms and IT infrastructure going forward. We also want to use the partnership to help create and develop young local talent in the technology industry, which Edgbaston and Intercity can bring through together.”

The partnership has been announced at an exciting time for Edgbaston, hot off the back of Australia prevailing over England by two wickets in the first test of the 2023 Men’s Ashes Series. And, whilst the partnership with Intercity will help fuel the future for Edgbaston, an immediate benefit was the unique opportunity to use The Ashes as a ‘Living Lab’ to understand the requirements of mass crowds and how the IT provider can best add value.

With over 118,000 spectators in attendance and Sky Sports announcing their highest-ever recorded audience for a test match, Intercity has begun its exploration of the critical role IT, data and technology plays to enable the on-pitch, live sports action, and the “first-of-its-kind” analysis will be shared in a ‘Sweating the Numbers’ report in due course.

From scanning thousands of e-tickets and using the Edgbaston app to deliver high-end customer experience so they can click and collect food, beverage and retail orders, report in-stadium issues and receive live updates, integrated technology infrastructure is essential for large sports events, which Intercity will be unveiling in its analysis.

Intercity CEO, Andrew Jackson, commented: “Our business is designed to create world-class technology partnerships with our customers and together with Edgbaston we are striving to create a unique experience that sets the standard in Sports Technology Infrastructure.”