VenuIQ is a Walsall-based event tech firm looking to expand into Europe by appointing Frantzy Dorlean, who will assist event organisers in France and neighbouring countries with the smooth running of their software and app activations, both virtual and hybrid.
Based in Paris, Dorlean has eight years of experience within the event industry.
His appointment marks a key period in VenuIQ’s growth in Europe, with plans to hire representatives across the continent, including Germany, Spain, Belgium and Italy, in the next 12 months.
Dorlean said: “The European events industry is beginning to make a comeback following the coronavirus pandemic, with many companies looking to incorporate a virtual element to their events to accommodate as many delegates as possible.
“Over the past 12 months, businesses across the continent have seen the benefits of providing a virtual element to their events. Not only can it increase attendee numbers, it offers a far more flexible experience for delegates, especially those who are reluctant to travel during the pandemic.
“VenuIQ’s expansion into Europe couldn’t have come at a better time, and I am very excited to be part of the platform’s growth.”
Oliver Rowe, co-founder of VenuIQ, added: “France boasts a vibrant market within the events industry, and is often referred to as the event capital of Europe, therefore it was the next logical step for VenuIQ’s growth.
“Frantzy’s appointment is just the start of VenuIQ’s overseas development. We feel this is the right time to expand our reach and have local representatives on the ground to support our rapidly growing customer-base. Optimisation of our platform into different languages has also begun.”
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