Jaguar Land Rover is developing technology which will beam real-time safety information in front of the driver and allow passengers to stream 3D movies direct from their seats.
Engineers are working on a new 3D head-up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions.
The research – undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge – is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.
Studies conducted in Germany, show that the use of Stereoscopic 3D displays in an automotive setting can improves reaction times on ‘popping-out’ instructions and increases depth judgments while driving.
Valerian Meijering, human-machine interface and head-up display researcher for Jaguar Land Rover, said: “Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.”
Prof Daping Chu, director of centre for photonic devices and sensors and director of the Centre for Advanced Photonics and Electronics, added: “This programme is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future.
“CAPE Partners are world-leading players strategically positioned in the value chain network.
“Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.”
The next-generation head-up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision: applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.
Together, these efforts are driving towards Destination Zero; Jaguar Land Rover’s ambition to make societies safer and healthier, and the environment cleaner. Delivered through innovation to adapt its products and services to the rapidly-changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.
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